BEIJING (AP) — Apple Inc. is warning customers they’ll have to wait longer to get its latest iPhone models after anti-virus restrictions were imposed on a contractor’s factory in central China.

The company announcement Sunday gave no details but said the factory operated by Foxconn in the central city of Zhengzhou is “operating at significantly reduced capacity.”

“We now expect lower iPhone 14 Pro and iPhone 14 Pro Max shipments than we previously anticipated,” the company said. “Customers will experience longer wait times to receive their new products.”

Foxconn Technology Group said earlier it imposed anti-virus measures on the factory in Zhengzhou following virus outbreaks. Apple and Foxconn previously hadn’t responded to questions about how iPhone production might be affected.

Last week, access to the industrial zone where the factory is located was suspended for one week following a surge in infections in Zhengzhou and the departure of workers from the factory.

The lockdown is expected to cause further disruptions to the plant, which in recent weeks has seen a spate of coronavirus infections and an exodus of workers, some of whom fled the factory on foot.

Foxconn said in a statement that it is revising its outlook for this quarter downward due to the lockdown.

“Foxconn is now working with the government in a concerted effort to stamp out the pandemic and resume production to its full capacity as quickly as possible,” the company said Monday.

It also said that the provincial government has said it will “fully support” Foxconn in managing the plant’s pandemic prevention and operation situation.

In a post on the Zhengzhou plant’s WeChat social media account Sunday, the company said a “closed loop” system would restrict its employees’ travel between their dormitories and the factory area to manage risks of COVID-19 transmission.

The last quarter of the year is typically a busy season for companies like Foxconn as they ramp up production ahead of the end of year holiday rush.

“We are working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker,” Apple said.

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CUPERTINO, Calif. (AP) — Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a longer lasting battery — all at the same prices as last year’s models, despite inflationary pressure that has driven up the cost of many other everyday items.

That pricing decision, revealed Wednesday during Apple’s first in-person product event in three years, came as a mild surprise. Many analysts predicted Apple would ask its devout fans to pay as much as 15% more to help offset rising costs for many components.

The hoopla surrounding Apple’s new iPhone 14 models is part of a post-Labor Day ritual the company has staged annually for more than a decade. Wednesday’s event was held on the company’s Cupertino, California, campus at a theater named after company co-founder Steve Jobs. After Apple CEO Tim Cook strolled out on stage, most of the event consisted of pre-recorded video presentation that the company honed during previous events staged during the pandemic.

For several years, Apple’s new iPhones have mostly featured incremental upgrades to cameras and battery life, and this year’s models were no exception. Pricing for the standard iPhone 14 will start at $799; the deluxe iPhone 14 Pro Max will start at $1099.

Among the latest improvements is a 48-megapixel camera in the Pro and Pro Max models that the company said will produce especially crisp pictures. The iPhone 13 versions of the Pro and Pro Max have 12-megapixel cameras. This year’s high-end models will also have always-on displays that stay lit even when the device is locked, a feature that has long been available on many smartphones powered by Google’s Android software.

Beginning in November, all the iPhone 14 models will be able to send SOS messages via a new satellite feature — a safety measure intended to let users request help when in remote areas without a wireless connection.

All the iPhone 14 models also will include a motion senor capable of detecting serious car crashes and automatically connecting to emergency services.

With inflation still hovering at its highest level in 40 years, consumers have curbed their spending on many discretionary items. That’s likely contributing to a recent decline in smartphone sales, although the iPhone has fared far better than competing Android devices .

The dimming sales outlook prompted the research firm International Data Corp. to predict a worldwide decline in 2022 smartphone shipments of 6.5%, almost double the 3.5% decline it had estimated a few months ago. Despite that anticipated drop in sales, the average price for new smartphones is expected to finish this year about 6% higher than last year, IDC estimated.

By keeping iPhones prices the same, Apple faces the potential risk of undermining its profits if inflation drives up its own costs. It’s a hit that the company could easily afford, given it has reaped $44 billion in profits through the first half of this year.

Apple could also end up fatten its bottom line if more consumers looking upgrade their mobile devices gravitate to the high-end Pro and Pro Max models, which generate bigger profit margins than the cheaper models. And it appears Apple is anticipating a growing number of consumers will will be prepared to pay an additional $200 to $300 for deluxe versions of the iPhone 14, said Wedbush Securities analyst Daniel Ives.

Apple’s stock price gained 1% Wednesday to close at $155.96.

Consumers have already been snapping up iPhones this year, even though Apple charges among the industry’s highest prices. Apple sold an estimated 106 million iPhones through the first half of this year, an 8% increase from the same time last year, according to Canalys, another research firm.

Forrester analyst Thomas Husson hailed the new lineup for its faster chips, improved design and “some incremental innovative features.”

The company’s Apple Watch Series 8, meanwhile, will include a new temperature sensor intended to help women retrospectively track their ovulation cycles in addition to the crash detection feature also debuting on the iPhone 14. The price for the latest Apple Watch, available in stores Sept. 16, will start at $399, the same as last year’s model.

In an effort to broaden the appeal of wearable technology, Apple is rolling out a Watch Ultra model designed to be more durable and offering a variety of special features tailored for hikers, scuba divers and other outdoor enthusiasts. The Watch Ultra, available in stores Sept. 23, will carry a premium price of $799.

CCI Insight analyst Leo Gebbie predicted that the Ultra will compete with existing sports watch brands like Garmin and some luxury Swiss watchmakers that market their products around extreme sports.

Apple also took the wraps off its next generation of wireless earbuds, the AirPods Pro 2, which will also maintain a starting price of $249.

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SAN RAMON, Calif. (AP) — Apple unveiled its next iPhone line-up, including a model that offers twice the storage available in earlier versions and other modest upgrades to last year’s editions that proved to be a big hit among consumers devouring the latest technology during the pandemic.

The pre-recorded video event streamed Tuesday gave Apple a chance to present a polished story following a turbulent few weeks. The recent bumps included a hastily patched security vulnerability that could let hackers secretly take control of iPhones and other Apple devices; a backlash to the company’s plans to scan iPhones for images of child sex abuse and a federal judge’s ruling that chipped away further at the competitive barrier Apple built around its app store, which generates billions of dollars in profits each year.

As has been the case since Apple’s late co-founder unveiled the first iPhone in 2007, Apple executives talked reverently about the latest model, even though it isn’t dramatically different from the version Apple released nearly a year ago.

Like last year’s model, the new iPhone 13 will come in four different designs, with prices starting from $700 to $1,100. They’re scheduled to be in stores September 24.

“It’s an incremental upgrade,” said Gartner analyst Tuong Nguyen. “Some of the new features are impressive, but most of them are not noticeable or practical for most users.”

Possibly the most notable change in the latest high-end iPhone 13 will be an option for a full terabyte of storage — that’s 1,000 gigabytes — on the device, up from its previous maximum of 512 gigabytes. That’s enough storage to accommodate roughly 250,000 photos, or about 500 hours of high definition video.

Having a massive amount of storage could become more important to many consumers with the advent of ultra-high definition video and ultrafast wireless 5G networks that will make downloading content faster and easier, Nguyen said.

Apple is also promising better cameras on the iPhone 13, including an improved ultrawide lens, a cinematic-like video feature and technology for better nighttime pictures. (The latter mirrors a feature Google has long offered in its line of Pixel phones, which haven’t been big sellers yet.) As usual, the latest iPhones are supposed to have longer-lasting batteries, too.

“We keep making the iPhone more capable,” Apple CEO Tim Cook boasted.

These kinds of incremental upgrades have become routine for Apple and other device makers in recent years as the pace of smartphone innovation slowed, even while prices for some phones have climbed above $1,000. That trend has prompted more consumers to hold on to their older smartphones for longer periods.

But the release of last year’s iPhone 12 unleashed one of Apple’s biggest sales spurts since 2014, possibly because the pandemic helped make homebound people realize it was time to get a newer and better model than what they had been using. Through the first six months of this year, Apple’s iPhone sales have surged by nearly 60% from the same time last year.

That boom has helped push Apple’s stock price near its all-time highs recently, giving the company a market value of about $2.5 trillion — more than twice what it was before the pandemic began 18 months ago.

Apple’s shares dipped 1% Tuesday in a sign that that investors weren’t excited by what they saw in the new iPhones.

Although the iPhone is still by far Apple’s biggest moneymaker, the company has been trying to supplement its success with peripheral products such as its smartwatch. The Cupertino, California, company used Tuesday’s showcase to provide a preview of its next Apple Watch, which will feature a thinner, more rounded and brighter display.

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SAN RAMON, Calif. (AP) — The judge who will decide a case challenging Apple’s stranglehold on its iPhone app store indicated on Monday she would like to promote more competition but without dismantling a commission system that reaps billions of dollars for the technology powerhouse.

U.S. District Judge Yvonne Gonzalez Rogers isn’t likely to issue a decision until this summer. But she opened a window into her thoughts during a three-hour session with lawyers for Apple and its adversary, Epic Games, during the final day of a three-week trial in Oakland, California.

Gonzalez Rogers’ line of questioning suggested she sides with much of the defense that Apple has mounted to justify the 15% to 30% commissions it collects for in-app transactions on the iPhone to help pay for the technology powering its devices.

Epic Games, the maker of the popular videogame Fortnite, has been trying to prove the fees are the price-gouging tool of a monopoly hatched within the “walled garden” Apple has built around the iPhone, the app store, its software and other devices such as the iPad and iPod.

To loosen Apple’s tight-fisted control, Epic wants Gonzalez Rogers to issue an order that would require Apple to open the iPhone and its other mobile products to rival app stores. Those alternatives would include Epic’s still-unprofitable app store, which charges a commission of just 12%.

Apple’s app store, in contrast, has become far more profitable than its late co-founder, Steve Jobs, ever envisioned when he opened it 13 years ago. Precisely how profitable wasn’t revealed in the trial, although an Apple executive conceded the company had brought in at least $20 billion as of June 2017.

Gonzalez Rogers doesn’t seem to believe the fees are unreasonable, let alone illegal. That’s in part because because Apple’s commissions mirror those charged on in-app commissions by the app store feeding about 3 billion devices powered by Google’s Android software, as well as those imposed by major video game consoles — Sony’s PlayStation, Microsoft ’s Xbox and Nintendo’s Switch.

The judge also seemed to support Apple’s right to maintain a rigidly controlled ecosystem of products that has won over consumers around the world, including many who pay more than $1,000 to buy an iPhone.

“Your formulation seems to ignore the reality that customers choose an ecosystem,” Gonzalez Rogers told Epic lawyer Gary Bornstein. “It is Apple’s business strategy to create a particular type of ecosystem that is incredibly attractive to purchasers, to its consumers. So if those consumers choose to enter into an ecosystem … that’s what you know you’re buying into.”

Bornstein countered that most consumers don’t understand the extent they will be locked into Apple’s ecosystem and often pay scant attention to the costs of in-app purchases that are tiny compared to the price of an iPhone.

That still didn’t seem to convince Gonzalez Rogers that Apple is running on monopoly, but other statements made it clear she still might find the company is engaging in anticompetitive behavior. During some points in the trial, she has seemed trouble by a provision in Apple stores that forbids in-app notices that purchases can also be made through web browsers and other means that evade Apple’s commissions.

Apple contends allowing in-app links to other payment options besides its own would expose iPhones and other mobile devices to security and privacy threats. When facing some tough questioning from Gonzalez Rogers during his four-hour appearance on the witness stand Friday, Apple CEO Tim Cook also conceded that allowing links within apps to other payment options would undercut the company’s profits.

The judge revisited the issue during Monday’s session. At one point, she wondered aloud whether Apple could just allow apps to insert a notice reminding consumers that payments can made in web browsers, without posting a direct link to the checkout stand. That sort of notice, she mused, wouldn’t be much different than a merchant’s display of the different credit cards — Visa, Mastercard, America Express or Discover — that has long been a staple at cash registers.

During the course of their closing arguments, the lawyers for Epic and Apple each made dramatic pitches in an attempt to get Gonzalez Rogers to see things their respective ways.

Bornstein repeatedly asserted that Apple is trying to paint itself as a “benevolent overlord” acting in the best interests of consumers and the developers of the 1.8 million apps now in the store, up from just 500 in 2008. “But it’s not enough to say, ‘We’re a great company, we’re doing well, and we’re a nice guy,’” Bornstein argued.

Apple lawyer Richard Doren reminded the judge that opening the iPhone to other app stores would weaken a security system that protects consumers and developers alike. Epic “wants Apple to drop its gloves, stand in the middle of the arena and take malware attacks through unreviewed apps,” Doren argued.

Gonzalez Rogers said last week that she hoped to issue her decision by Aug. 13. But on Monday warned she may need even more time to review thousands of pages of information submitted during the case.

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In the TikTok shared by user Brie Thomason, a digital camera using an infrared lens is seen filming an iPhone user observing his home screen. As the iPhone user stares at the device, Thomason’s digital camera captures the iPhone snapping multiple infrared images every five to 10 seconds.

Since the video was uploaded to social media on May 8, it has garnered over 230,000 likes and over 18,000 shares, alarming some and catching many off guard.

While this discovery may cause some users to panic, Apple says this is actually just an aspect of the iPhone that allows users to control their face ID and Animoji (the animated emoji function).

According to Apple, this feature is available on iPhone X and later and iPad Pro models with the A12X Bionic chip.

The company says this feature is part of the new ‘TrueDepth IR camera.’ This camera, housed in the black notch at the top of the display, includes a number of high-tech components such as a ‘flood illuminator,’ infrared (IR) camera and an infrared emitter.

Officials say as an iPhone is used, it emits 30,000 infrared dots in a known pattern when a face is detected, enabling the iPhone X to generate a 3D map of a user’s face. According to the team, this TrueDepth IR camera can also do this fast enough to support the creation of 3D motion data as well.

So, yes, your iPhone is essentially taking “invisible” photos of you, but not for the reasons you would think

Reem Ikram | Nexstar Media Wire

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SAN RAMON, Calif. (AP) — Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.

The new privacy feature, dubbed “App Tracking Transparency,” rolled out Monday as part of an update to the operating system powering the iPhone and iPad. The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each other’s business models and motives for decisions that affect billions of people around the world.

“What this feud demonstrates more than anything is that Facebook and Apple have tremendous gatekeeping powers over the market,” said Elizabeth Renieris, founding director of the Technology Ethics Lab at the University of Notre Dame.

But Apple says it is just looking out for the best interests of the more than 1 billion people currently using iPhones.

“Now is a good time to bring this out, both because of because of the increasing amount of data they have on their devices, and their sensitivity (about the privacy risks) is increasing, too,” Erik Neuenschwander, Apple’s chief privacy engineer, told The Associated Press in an interview.

Once the software update is installed — something most iPhone users do — even existing apps already on the device will be required to ask and receive consent to track online activities. That’s a shift Facebook fiercely resisted, most prominently in a series of full-page newspaper ads blasting Apple.

Until now, Facebook and other apps have been able to automatically conduct their surveillance on iPhones unless users took the time and trouble to go into their settings to prevent it — a process that few people bother to navigate.

“This is an important step toward consumers getting the transparency and the controls they have clearly been looking for,” said Daniel Barber, CEO of DataGrail, a firm that helps companies manage personal privacy.

In its attacks on Apple’s anti-tracking controls, Facebook blasted the move as an abuse of power designed to force more apps to charge for their services instead of relying on ads. Apple takes a 15% to 30% cut on most payments processed through an iPhone app.

Online tracking has long helped Facebook and thousands of other apps accumulate information about their user’s interests and habits so they can show customized ads. Although Facebook executives initially acknowledged Apple’s changes would probably reduce its revenue by billions of dollars annually, the social networking company has framed most of its public criticism as a defense of small businesses that rely on online ads to stay alive.

Apple, in turn, has pilloried Facebook and other apps for prying so deeply into people’s lives that it has created a societal crisis.

In a speech given a few weeks after the Jan. 6 attacks on the U.S. Capitol, Apple CEO Tim Cook pointed out how personal information collected through tracking by Facebook and other social media can sometimes push people toward more misinformation and hate speech as part of the efforts to show more ads.

“What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations?” Cook asked. “What are the consequences of seeing thousands of users join extremist groups and then perpetuating an algorithm that recommends more?”

It’s part of Apple’s attempt to use the privacy issue to its competitive advantage, Barber said, a tactic he now expects more major brands to embrace if the new anti-tracking controls prove popular among most consumers.

In a change of tone, Facebook CEO Mark Zuckerberg recently suggested that Apple’s new privacy controls could actually help his company in the long run. His rationale: The inability to automatically track iPhone users may prod more companies to sell their products directly on Facebook and affiliated services such as Instagram if they can’t collect enough personal information to effectively target ads within their own apps.

“It’s possible that we may even be in a stronger position if Apple’s changes encourage more businesses to conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms,” Zuckerberg said last month during a discussion held on the audio chat app Clubhouse.

In the same interview, Zuckerberg also asserted most people realize that advertising is a “time-tested model” that enables them to get more services for free or at extremely low prices.

“People get for the most part that if they are going to see ads, they want them to be relevant ads,” Zuckerberg said. He didn’t say whether he believes most iPhone users will consent to tracking in exchange for ads tailored to their interests.

Google also depends on personal information to fuel a digital ad network even bigger than Facebook’s, but it has said it would be able to adjust to the iPhone’s new privacy controls. Unlike Facebook, Google has close business ties with Apple. Google pays Apple an estimated $9 billion to $12 billion annually to be the preferred search engine on iPhone and iPad. That arrangement is currently one element of an antitrust case filed last year by the U.S. Justice Department.

Facebook is also defending itself against a federal antitrust lawsuit seeking to break the company apart. Meanwhile, Apple is being scrutinized by lawmakers and regulators around the world for the commissions it collects on purchases made through iPhone apps and its ability to shake up markets through new rules that are turning it into a de facto regulator.

“Even if Apple’s business model and side in this battle is more rights protective and better for consumer privacy, there is still a question of whether we want a large corporation like Apple effectively ‘legislating’ through the app store,” Renieris said.

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SAN RAMON, Calif. (AP) — Apple spruced up its product line at an event Tuesday while slipping in quiet notice of a software update, now due next week, designed to enhance the privacy of iPhone users at the expense of digital advertisers such as Facebook.

Timing for the software upgrade trickled out during a series of announcements for new iPads, iMac computers and more during a pre-recorded event that sometimes seemed like a one-hour infomercial for Apple.

Apple also unveiled a new subscription option for podcasts and a gadget called AirTags — coin-sized devices that can be attached to keys, backpacks, purses and other items to help people track them down via iPhone if they’re misplaced.

The AirTags, due in stores April 30, will require the iPhone software update called iOS 14.5. That update will also include a new feature requiring apps to obtain explicit permission from users before tracking their activity and whereabouts. Apple said in a footnote to its AirTags announcement that the update will be released at some point next week.

Apple had previously only said that the update would be available in the spring. A similar software update is coming out for iPads as well.

The new privacy tool could drain billions of dollars of revenue from apps such as Facebook, which rely on following people around on iPhones to collect personal information that helps them sell targeted ads.

That feature, called App Tracking Transparency, will force apps to obtain permission before collecting such surveillance data, even those that are already installed on the device. To date, such apps have been free to track iPhone users automatically unless people take the time and trouble to prevent the snooping.

Apple originally planned to released the ant-tracking feature last September, but delayed it to give apps that ad-dependent “free” apps to adjust to the changes. Facebook spent part of the delay blasting Apple for a change that it says could make it difficult for smaller apps to survive without charging consumers. At the same time, Facebook has acknowledged to investors that its own ad revenue could also be hurt.

On the product front, Apple is rolling out new iMacs with better cameras and speakers for improved video meetings and sound and new iMac keyboards with the same fingerprint ID sensor that unlocks iPhones and iPads. The latest iPad Pros will work on ultrafast 5G wireless networks that are still being built out.

Apple’s new paid podcast option will join an increasingly crowded field of digital antertainment and information subscription services. Those already include several from Apple, including music and video streaming options that feed off the nearly 1.6 billion devices currently in use by the company’s mostly affluent customers.

The popularity of those products and services have turned Apple into one of the world’s most profitable companies with a market value of $2.2 trillion, twice where it stood when the pandemic began.

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SAN RAMON, Calif. (AP) — Apple’s delayed launch of its latest iPhones unleashed a holiday buying frenzy that propelled sales of the trendsetting company’s most popular product to its fastest start in years.

The apparently pent-up demand for four different iPhone 12 models highlighted Apple’s latest quarterly report Wednesday.

Apple’s iPhone sales during the October-December period totaled $65.6 billion, a 17% increase from the same time in the previous year.

Part of the gain reflected pandemic-driven production problems that pushed back the release of the new iPhone until October and November. In past years, including 2019, Apple rolled out its new iPhones in late September, resulting in a spike in sales in an earlier quarter than how things unfolded last year.

But analysts also believe the past quarter’s sales surge was driven by consumers’ strong desire to own one of the new models. If that is true, Apple could be on its way to its biggest year of iPhone sales since its 2014 release of the iPhone 6, which tantalized consumers with larger screens. Apple CEO Tim Cook described the consumer response to the iPhone 12 as “enthusiastic” during a conference call.

Although it may seem counterintuitive to see a big sales upswing against the backdrop of a pandemic that has battered the economy and squeezed household budgets, Apple has several factors working in its favor.

The iPhone 12 features a new design and also works on the new ultrafast 5G wireless networks gradually rolling out around the world, two factors that could spur many Apple fans to upgrade from their older models. Apple also traditionally caters to an upscale demographic that may have remained employed during the past year. Those consumers have had even more disposable income to spend after restrictions aimed at fighting the spread of COVID-19 curtailed their ability to dine out or travel.

“We saw the largest number of upgraders have ever seen in any quarter,” Cook said about the iPhone sales, signaling many of the buyers have been snapping up the most expensive top-of-the-line models.

Apple also is selling a lower-priced version of the iPhone 12 that starts at $700, while also continuing to sell a discount $400 model that came out last April during the early stages of the pandemic.

Now the big question appears to be whether Apple will be able to keep up with the iPhone demand. Some processors and other components may still be in short supply as factories continue to try to catch up with the backlog caused last year’s pandemic-driven shutdowns.

Wedbush Securities analyst Daniel Ives said he believes that if the momentum continues to build, Apple could become the first U.S. company to be valued at $3 trillion. It already boasts a market value of $2.4 trillion, more than doubling from just a year ago.

In another measure of Apple’s financial heft, the company earned nearly $29 billion, or $1.68 per share, in its latest quarter, a 29% increase from the same time in the previous year. Revenue surged 21% to $111.4 billion. It marked the first time Apple has surpassed $100 billion in quarterly revenue, a feat previously achieved by Walmart and General Motors.

All of Apple’s numbers easily exceeded analyst estimates, but investors evidently weren’t that impressed. The company’s stock slipped 3% in extended trading after the quarterly results came out.

More iPhone sales also help Apple sell more subscriptions to a variety of digital services that it has been introducing during the past six years to bring in even more revenue. Those subscriptions include standalone and bundled packages for music, video, gaming and fitness. Apple’s services division reeled in $15.8 billion in revenue during the quarter, a 24% increase from the same time last year.

Apple Inc., which is based in Cupertino, California, is even riding a tailwind created by increased demand for laptop computers, a phenomenon also being driving by the remote working and schooling forced by the pandemic.

Sales of Apple’s Mac computers rose 21% from the previous year to $8.7 billion. Some of the new Macs are running on Apple’s own chips instead of processors that have been made by Intel for more than a decade. That change promises longer battery life on a single charge as well as the potential for the computers to work more cohesively with iPhones and iPads already powered by similar chips.

All told, about 1.65 billion Apple devices, including 1 billion iPhones, are currently being used around the world, according to Cook.

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Apple unveiled four new iPhones equipped with technology for use with faster new 5G wireless networks, hoping that demand for higher data speeds will spark demand for new phones.

That might not happen as quickly as Apple would like.

In a virtual presentation Tuesday, the company announced four 5G-enabled versions of the new iPhone 12 ranging in price from almost $700 to roughly $1,100. Apple also announced a new, less expensive version of its HomePod smart speaker.

Smartphone sales have been slowing for years as their technology has matured. That has meant far fewer gotta-have-it innovations that can drive demand and, at least until recently, increasingly pricey phones. Add to that pandemic-related economic crisis, and consumers have tended to eke as much life as possible out of their existing phones.

Apple, however, is clearly betting that 5G speeds could push many users off the fence. At its event, the company boasted about 5G capabilities and brought in Verizon CEO Hans Vestberg to champion the carrier’s network.

5G is supposed to mean much faster speeds, making it quicker to download movies or games, for instance. But finding those speeds can be a challenge. While telecom operators have been rolling out 5G networks, significant boosts in speed are still uncommon in much of the world, including the U.S. So far, there are no popular new consumer applications that require 5G.

Updates in the new phones mostly amount to “incremental improvements” over predecessor iPhones, technology analyst Patrick Moorhead said, referring to 5G capabilities and camera upgrades on higher-end phones. But he suggested that if carriers build out their 5G networks fast enough, it could launch a “supercycle” in which large numbers of people switch to 5G phones.

That might be a big if. Mobile expert Carolina Milanesi of the firm Creative Strategies said economic pain caused by the global pandemic and accompanying job losses could easily restrain that buying impulse.

Apple’s new models include the iPhone 12, which features a 6.1-inch display and starts at almost $800, and the iPhone 12 Mini, with a 5.4-inch display at almost $700. A higher-end iPhone 12 Pro with more powerful cameras will begin at roughly $1,000; the 12 Pro Max, with a 6.7-inch display, will set buyers back at least $1,100. Apple said the phones should be more durable.

In a move that may annoy some consumers, Apple will no longer include charging adapters with new phones. It says that will mean smaller, lighter boxes that are more environmentally friendly to ship. Apple, however, separately sells power adapters that cost about $20 and $50, depending on how fast they charge phones.

The iPhone models unveiled Tuesday will launch at different times. The iPhone 12 and 12 Pro will be available starting Oct. 23; the Mini and the Pro Max will follow on Nov. 13.

That compresses Apple’s window for building up excitement heading into the key holiday season.

Although other parts of Apple’s business are now growing more rapidly, the iPhone remains the biggest business of a technology juggernaut currently worth about $2 trillion, nearly double its value when stay-at-home orders imposed in the U.S in mid-March plunged the economy into a deep recession.

The pandemic temporarily paralyzed Apple’s overseas factories and key suppliers, leading to a delay of the latest iPhones from their usual late September rollout. The company also closed many of its U.S. stores for months because of the pandemic, depriving Apple of a prime showcase for its products.

Apple on Tuesday also said it was shrinking the size and price of its HomePod speaker to catch up to Amazon and Google in the market for internet-connected speakers, where it has barely made a dent. Both Amazon and Google are trying to position their speakers, the Echo and the Nest, as low-cost command centers for helping people manage their homes and lives. They cost as little as $50, while the HomePod costs almost $300.

The new HomePod Mini will cost almost $100. It will integrate Apple’s own music service, of course, with Pandora and Amazon’s music service in “coming months.” Apple didn’t mention music-streaming giant Spotify. It will be available for sale Nov. 6 and start shipping the week of Nov. 16.

The research firm eMarketer estimates about 58 million people in the U.S. use an Amazon Echo while 26.5 million use a Google Nest speaker. Roughtly 15 million use a HomePod or speakers sold by other manufactures, including Sonos and Harman Kardon.

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