Twitter has removed the verification check mark on the main account of The New York Times, one of CEO Elon Musk’s most despised news organizations.

The removal comes as many of Twitter’s high-profile users are bracing for the loss of the blue check marks that helped verify their identity and distinguish them from impostors on the social media platform.

Musk, who owns Twitter, set a deadline of Saturday for verified users to buy a premium Twitter subscription or lose the checks on their profiles. The Times said in a story Thursday that it would not pay Twitter for verification of its institutional accounts.

Early Sunday, Musk tweeted that the Times’ check mark would be removed. Later he posted disparaging remarks about the newspaper, which has aggressively reported on Twitter and on flaws with partially automated driving systems at Tesla, the electric car company, which he also runs.

Other Times accounts such as its business news and opinion pages still had either blue or gold check marks on Sunday, as did multiple reporters for the news organization.

“We aren’t planning to pay the monthly fee for check mark status for our institutional Twitter accounts,” the Times said in a statement Sunday. “We also will not reimburse reporters for Twitter Blue for personal accounts, except in rare instances where this status would be essential for reporting purposes,” the newspaper said in a statement Sunday.

The Associated Press, which has said it also will not pay for the check marks, still had them on its accounts at midday Sunday.

Twitter did not answer emailed questions Sunday about the removal of The New York Times check mark.

The costs of keeping the check marks ranges from $8 a month for individual web users to a starting price of $1,000 monthly to verify an organization, plus $50 monthly for each affiliate or employee account. Twitter does not verify the individual accounts to ensure they are who they say they are, as was the case with the previous blue check doled out to public figures and others during the platform’s pre-Musk administration.

While the cost of Twitter Blue subscriptions might seem like nothing for Twitter’s most famous commentators, celebrity users from basketball star LeBron James to Star Trek’s William Shatner have balked at joining. Seinfeld actor Jason Alexander pledged to leave the platform if Musk takes his blue check away.

The White House is also passing on enrolling in premium accounts, according to a memo sent to staff. While Twitter has granted a free gray mark for President Joe Biden and members of his Cabinet, lower-level staff won’t get Twitter Blue benefits unless they pay for it themselves.

“If you see impersonations that you believe violate Twitter’s stated impersonation policies, alert Twitter using Twitter’s public impersonation portal,” said the staff memo from White House official Rob Flaherty.

Alexander, the actor, said there are bigger issues in the world but without the blue mark, “anyone can allege to be me” so if he loses it, he’s gone.

“Anyone appearing with it=an imposter. I tell you this while I’m still official,” he tweeted.

After buying Twitter for $44 billion in October, Musk has been trying to boost the struggling platform’s revenue by pushing more people to pay for a premium subscription. But his move also reflects his assertion that the blue verification marks have become an undeserved or “corrupt” status symbol for elite personalities, news reporters and others granted verification for free by Twitter’s previous leadership.

Along with shielding celebrities from impersonators, one of Twitter’s main reasons to mark profiles with a blue check mark starting about 14 years ago was to verify politicians, activists and people who suddenly find themselves in the news, as well as little-known journalists at small publications around the globe, as an extra tool to curb misinformation coming from accounts that are impersonating people. Most “legacy blue checks” are not household names and weren’t meant to be.

One of Musk’s first product moves after taking over Twitter was to launch a service granting blue checks to anyone willing to pay $8 a month. But it was quickly inundated by impostor accounts, including those impersonating Nintendo, pharmaceutical company Eli Lilly and Musk’s businesses Tesla and SpaceX, so Twitter had to temporarily suspend the service days after its launch.

The relaunched service costs $8 a month for web users and $11 a month for users of its iPhone or Android apps. Subscribers are supposed to see fewer ads, be able to post longer videos and have their tweets featured more prominently.

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The New York Times said on Monday that it has bought Wordle, the free online word game that has exploded in popularity and, for some, become a daily obsession.

It listed the purchase price as being in the “low-seven figures,” but did not disclose specifics.

The Times, which has popular word games like Spelling Bee and its crossword puzzle, said “at the time it moves to The New York Times, Wordle will be free to play for new and existing players, and no changes will be made to its gameplay.”

Wordle was created by Josh Wardle, a Brooklyn software engineer. He originally made it for his partner, but released it to the public in October. On Nov. 1, only 90 people had played it. Within two months, that number had grown to 300,000 after people began sharing their scores on social media.

Now, the simple puzzle that lets players guess a five-letter word in six tries with no hints, has millions of daily players, The Times said. It’s also become a viral online phenomenon, spurring copycats like “Airportle,” where you guess airport abbreviations, and “Queertle,” with words for the queer community.

To play Wordle now, you have to visit its website (www.powerlanguage.co.uk/wordle). Simply type in a five-letter word. If any letters turn green, you got the right letter in the right place. Yellow letters mean right letter wrong place and gray letters mean they are not in the word of the day.

Wordle’s appeal has been in part due to its simplicity, no bells and whistles or ads or asking for your email address to play — just a website with 30 blank squares and a keyboard. Some apps have tried to piggyback on its success, confusing people who downloaded — or even paid for — apps on their phone thinking it’s the original Wordle.

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