For almost 20 years, Jeffries, his partner Matthew Smith and their employee James Jacobson used Jeffries’ status, wealth and a web of household staffers to fulfill the couple’s sexual desires and keep it all secret, according to a federal indictment.

“Sexually exploiting vulnerable human beings is a crime. And doing so by dangling dreams of a future in fashion or modeling … is no different,” Brooklyn-based U.S. attorney Breon Peace said at a news conference. He called the case a warning “to anyone who thinks they can exploit and coerce others by using the so-called casting couch system.”

The charges echo sexual misconduct accusations made in a civil case and the media in recent years. Lawyers representing Jeffries in a federal sex trafficking lawsuit have said he “vehemently denies” those allegations.

Jeffries wore a broad smile but didn’t comment Tuesday as he left a federal courthouse in West Palm Beach, Fla., after being released on a $10 million bond. His attorney, Brian Bieber, also didn’t comment.

Smith, a dual U.S.- British citizen, was ordered detained after prosecutors raised concerns that he might flee the country.

His lawyers, Joseph Nascimento and David Raben, and Bieber said by email they would respond to the allegations in court “when appropriate.”

Jacobson didn’t address the charges during his court appearance in St. Paul, Minnesota, other than to say, “I understand what they claim,” and didn’t comment as he left the courthouse on $500,000 bond.

Jacobson has said previously that he didn’t engage in or know about any coercive, deceptive or forceful behavior. Messages seeking comment were sent to his attorney.

The three defendants are charged with sex trafficking and interstate prostitution involving 15 unnamed accusers.

The case is the latest sex crime prosecution of a prominent and wealthy man — from Sean “Diddy” Combs to Harvey Weinstein — accused of abusing his position as a star or possible star-maker, though the status of the cases and important aspects of the allegations vary. An early accuser of the late Jeffrey Epstein said he groped her during a 1997 meeting arranged as a modeling interview for the Victoria’s Secret catalog.

According to the indictment, Jacobson, Jeffries and Smith paid for dozens of men to travel to engage in sex with them and other men in New York and at hotels in England, France, Italy, Morocco and St. Barts between 2008 and 2015. The sometimes graphic indictment describes sexual bacchanals in which the recruited men were given drugs, lubricant, condoms, costumes, sex toys and, sometimes, erection-inducing penile injections that caused painful, hourslong reactions.

The men weren’t told ahead of time what sexual practices they’d be expected to engage in — indeed, some itineraries simply resembled those for models’ photo shoots — and they were required to sign non-disclosure agreements, the indictment said.

The defendants duped the men — at least one as young as 19, and some of them former Abercrombie store workers — into thinking they’d get Abercrombie modeling gigs, or that refusing to engage in the sexual encounters could harm their prospects, prosecutors said in court documents.

They said the men typically underwent “tryouts” by having sex first with Jacobson, who acted as a recruiter for his bosses.

Peace said at the news conference that prosecutors have “a lot of evidence,” including travel records, financial documents and testimony from accusers and witnesses.

Jeffries left Abercrombie & Fitch in 2014. The New Albany, Ohio-based company, which also encompasses Hollister, declined to comment on his arrest.

Prosecutors don’t allege that the company’s resources or property were used in the alleged sex scheme.

Abercrombie last year said it had hired an outside law firm to conduct an independent investigation after the BBC reported on similar allegations from a dozen men.

Founded as a hunting and outdoors goods store in 1892, Abercrombie & Fitch was a retail also-ran when Jeffries arrived a century later.

He was credited with transforming it into a darling of turn-of-the-millennium teen mall culture, known for its nouveau-preppy aesthetic and sexy marketing that featured shirtless, muscular male models. Jeffries talked openly about how the company went after attractive kids who could fit into its clothes.

Those remarks alienated customers who didn’t fit — literally or otherwise — the brand’s image, and the 2008 financial crisis and subsequent recession prompted some teens to look to less expensive “fast fashion” chains. By the time Jeffries left, the company’s sales were slumping.

A few months after his departure, the retailer announced it would stop using “sexualized” photos in marketing materials in its shops and calling store staffers “models.” The company told regional managers it wouldn’t “tolerate discrimination based on body type or physical attractiveness.”

Abercrombie has rebounded in recent years.

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I had heard about this kind of thing happening to high school girls, which is horrible enough. But the idea of such young children being dehumanized by their classmates, humiliated and sexualized in one of the places they’re supposed to feel safe, and knowing those images could be indelible and worldwide, turned my stomach.

I’m not a technophobe and have, in the past, been somewhat skeptical about the outsize negative impact of social media on teen girls. And while I still think the subject is complicated, and that the research doesn’t always conclude that there are unfavorable mental health effects of social media use on all groups of young people, the increasing reach of artificial intelligence adds a new wrinkle that has the potential to cause all sorts of damage. The possibilities are especially frightening when the technology is used by teens and tweens, groups with notoriously iffy judgment about the permanence of their actions.

I have to admit that my gut reaction to the Beverly Hills story was rage — I wanted the book thrown at the kids who made those fakes. But I wanted to hear from someone with more experience talking to teens and thinking deeply about the adolescent relationship with privacy and technology. So I called Devorah Heitner, the author of “Growing Up in Public: Coming of Age in a Digital World,” to help me step back a bit from my punitive fury.

Heitner pointed out that although artificial intelligence adds a new dimension, kids have been passing around digital sexual images without consent for years. According to a 2018 meta-analysis from JAMA Pediatrics, among children in the 12 to 17 age range, “The prevalence of forwarding a sext without consent was 12.0 percent,” and “and the prevalence of having a sext forwarded without consent was 8.4 percent.”

In her book, Heitner offers an example in which an eighth-grade girl sends a topless photo to her boyfriend, who circulates it to his friends without her permission. After they broke up, but without her knowledge, “her picture kept circulating, passing from classmate to classmate throughout their middle school,” and then “one afternoon, she opened her school email to find a video with her image with sound effects from a porn video playing with it.”

That kind of situation is already sickening, but the creation of fake nude images adds another layer of transgression. In the Beverly Hills case, according to NBC News, not only were middle schoolers sexualizing their peers without consent by creating the fakes, they shared the images, which can only compound the pain.

“If you’re creating an image of someone else and doing it without their consent,” Heitner told me, “whether it’s real or fake, you are violating that person and violating their privacy, violating their safety.” In these situations, she said, girls may feel that their sense of social acceptance has been lost. They may feel a sense of torturous humiliation from not knowing who among their peers has seen these types of images and who hasn’t. In her book, Heitner describes situations in which girls stop going to school altogether.

But Heitner also cautioned against over-punishing the perpetrators when they are younger children. “It’s important to understand that a 12- or 13-year-old is developmentally different than an adult,” she said. While it may be appropriate to suspend that child or move them to a different school if their victims no longer want to be around them, they shouldn’t be indefinitely barred from all participation in school or cast out of society. They are redeemable; they can make amends and become adults who know better. (It should be noted that in the Beverly Hills case, according to NBC News, the superintendent of schools said that the students responsible could face suspension to expulsion, depending on how involved they were in creating and sharing the images.)

Kids need to be better educated, starting in elementary school, about technology and consent before things like this happen. If you think grammar school is too young to learn about such things, remember that these days it’s typical for kids to get their own cellphones at around 11 or 12, and many kids even younger than that have access to a family iPad with image creation and sharing capabilities. As Heitner writes in her book:

“Teach your child the importance of never sharing an explicit message or photograph of another person — especially without that person’s consent. Explain to them that regardless of how they came across the explicit image or message, passing it on to someone else is unethical, perpetuates that person’s violation, and is very likely illegal in their state (especially if the image is of a minor).”

The relevant laws apply most directly to real photos, though. In some states, A.I.-generated nudes exist in more of a legal gray area. There is no federal law that protects victims of deepfakes, and, according to reporting by Tenbarge and Melissa Chan, “Politicians and legal experts say there are few, if any, pathways to recourse for victims of A.I.-generated and deepfake pornography” — almost all of whom are women, according to a 2019 study. School districts and our legal system need to move quickly to come up with policies that deal with these issues, because they are not going away and they are only going to become more pervasive as technology evolves and proliferates.

Heitner also emphasized the importance of getting to the root of this kind of behavior. “We actually need to lean into teaching kids about empathy and respecting one another’s humanity,” she said, and also look at “the misogyny and homophobia in society that seems to be giving these kids license to bully along these very sort of gendered lines and police one another’s bodies.”

I regularly hear from people who say they’re perplexed that young women still feel so disempowered, given the fact that they’re earning the majority of college degrees and doing better than their male counterparts by several metrics. At a certain level, it’s not that complicated: Girls frequently feel less-than because they know that some of their peers have the impression that they’re allowed to be thoughtlessly degrading. And further, they know that a portion of society values them only as objects. They walk through the world with that weight on their shoulders, and it’s up to all of us to help lift it.

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