The Inland Empire is often called a “media desert,” with limited coverage compared to surrounding regions like San Diego, Los Angeles, and Palm Springs, where multiple media outlets thrive. Thanks to the financial support of Riverside County Third District Supervisor Chuck Washington, Mt. San Jacinto College (MSJC) is changing that narrative with the official launch of Studio215 and ieNOW—two groundbreaking media initiatives designed to expand production capacity and tell the stories of our region.
This investment strengthens MSJC’s capacity to provide professional-grade media services, equip students with practical experience under the guidance of industry professionals, and build a dedicated platform to highlight the voices of the Inland Empire.
Studio215, located at MSJC Menifee campus, is a full-service video production studio that operates as an extension of the Creative Media Department. The studio will offer content creation for local businesses, cities, and municipalities and is staffed by two full-time employees—both proud MSJC graduates—who bring professional expertise and community knowledge to the operation.
ieNOW will serve as the region’s first comprehensive media channel, streaming on Amazon Fire TV, Roku, iOS, and Android apps. With the tagline “Our Region, Your Stories, Right Now”, ieNOW will feature regional artists, musicians, docuseries, food shows, business highlights, local sports events, and news. The channel will include both live-streaming and on-demand content and offer opportunities for local businesses to underwrite segments.
MSJC Superintendent/President Dr. Roger Schultz praised Supervisor Washington’s vision in addressing the Inland Empire’s long-standing media gap:
“For too long, our communities have lacked the kind of robust media presence that neighboring regions enjoy. Thanks to Supervisor Washington’s support, MSJC is leading the way in giving the Inland Empire its own media platforms. This is about empowering our residents, telling our stories, and providing real opportunities for students and alumni.”
Alan Marsala, Associate Professor of Digital Media and Chair of the Creative Media Department, emphasized the impact for both students and the community:
“Studio215 and ieNOW cement MSJC and the Creative Media Department as leaders in cutting-edge digital media production and broadcast opportunities for students and the community. Not only will we provide the region with quality information and engaging digital content, but we will also deliver the next generation of media professionals to the Inland Empire.”
Together, Studio215 and ieNOW reflect MSJC’s commitment to innovation, workforce development, and regional engagement, creating opportunities for students while giving the Inland Empire a stronger voice on the media stage.
For more information, visit www.msjc.edu/studio215 or email Alan Marsala at [email protected]
