Tag: Europe

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Xiaomi beat Samsung in Europe for the first time

The past 18 months have thrown the smartphone market royalty into disarray. It was no surprise that Huawei was dethroned from its coveted spot but getting booted out of the world’s Top 5 was still painful. Samsung barely maintains a lead in the global market after a decrease in shipments, while Apple remains stable against all odds. Amidst this reshuffling, Xiaomi is emerging as the strongest contender, having surpassed even Samsung last quarter, at least in Europe.

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