The news station teams up with food banks and more than 300 Ralphs and Food 4 Less stores to help Southern California families in need
The Los Angeles Regional Food Bank is joining NBC4/KNBC’s ‘Help 4 The Hungry’ donation drive, returning for a third consecutive year to support food banks facing a greater than ever need this holiday season to help feed families in need. Demand has skyrocketed during the pandemic leaving neighborhoods and people across Southern California struggling with economic hardships, job losses and homelessness.
From November 23 through December 24, individuals can donate $1, $5, $10 or more at Ralphs and Food 4 Less stores upon checkout. People can also make donations by texting H4H to 41444 and follow the prompts. Donations of any amount are welcomed. All donations collected locally will benefit Los Angeles Regional Food Bank and other regional food banks in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.
“The economic impact from the pandemic will be a long-term, outstanding problem, and the Help 4 the Hungry campaign will provide critical funds so the Food Bank can reach an unprecedented amount of food-insecure people who rely on the Food Bank,” said Michael Flood, the Food Bank’s President, and CEO. “The Food Bank is very thankful for the continued support of the NBC4, Ralphs and Food 4 Less teams and its community for helping its neighbors in need.”
“NBC4’s ‘Help 4 The Hungry’ returns at a critical time when many across our area are facing overwhelming challenges. We are proud to step up and do our part to ensure millions of meals across Southern California are available to those who need it the most and during these unprecedented times,” said Steve Carlston, NBC4 President and General Manager.
Since 2018, NBC4’s campaign has raised nearly $1 million dollars in cash donations and provided four million meals across the region. This year, the station and the Los Angeles Regional Food Bank hope to build on the success and make a greater impact. As of November, food distribution has increased by 145% compared to the pre-pandemic period.
Throughout the Help 4 The Hungry campaign, NBC4/KNBC will report about food insecurity in Southern California and how donations can make a difference in people’s lives. Audiences can watch the reports during the station’s newscasts that air from 4 a.m. to 7 a.m., at 11:00 a.m. and at 4 p.m., 5 p.m., 6 p.m. and 11 p.m. Audiences can also watch the reports through the station’s digital, mobile and OTT platforms.
For more information about how to donate, visit nbcla.com/helpthehungry and follow @nbcla on all social media platforms.
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