UCLA will be outfitted by Nike, Jordan Brand starting in ’21

Date:

LOS ANGELES (AP) — UCLA will be outfitted by Nike beginning next year under a six-year deal announced Tuesday.

The Bruins football and men’s and women’s basketball teams will be outfitted under the Jordan Brand. UCLA will be the first Pac-12 school to wear the “Jumpman” logo on its uniforms and will join Michigan, Florida, Oklahoma and North Carolina as programs under the Jordan Brand for football and both basketball teams.

The new deal with Beaverton, Oregon-based Nike starts next July 1. Until then, UCLA’s 25 programs will continue to be outfitted by Under Armour even though the university is suing the apparel company for breach of contract.

“Going into this process, our top priority was to secure the best quality and most innovative products to help our student-athletes and coaches compete for championships,” athletic director Martin Jarmond said in a statement regarding the new agreement. “As we build upon our rich history and strive for greater heights, this transformative collaboration is a signal of the future.”

Under Armour announced in June that it was ending its contract with UCLA, citing unforeseeable circumstances due to the coronavirus pandemic as one of the reasons. The two sides were four years into a 15-year deal worth $280 million, which was the highest in college athletics.

UCLA filed a lawsuit against Under Amour in August in U.S. District Court in Los Angeles for breach of contract, seeking damages in excess of $200 million.

Terms of UCLA’s contract with Nike have not been available since it is pending formal approval.

“The popularity of the brand, especially the Jumpman brand, within our sport of basketball is undeniable,” men’s basketball coach Mick Cronin said via Zoom.

UCLA guard David Singleton said he owns over 80 pairs of Jordan shoes and has two more “coming in the mail.”

“I watched him as a young kid and he became my favorite player. I loved his demeanor and his will to win,” Singleton said on a Zoom call. “Jordan is a line of Nike, so I feel like having Nike will increase our recruiting chances already.”

The men’s basketball team has been wearing various brands in its games so far this season.

“It’ll be a big upgrade for UCLA and recruiting,” basketball forward Cody Riley said. “I was always in Nikes or Jordans growing up playing. Also, it’s just Michael Jordan, one of the greatest players of all time.”

Under Armour paid $10 million per year in rights and marketing fees as well as contributing $2 million total to aid in facility improvements. Under terms of the contract, the company is supposed to supply $6.85 million in athletic apparel, footwear and uniforms.

UCLA was outfitted by Adidas prior to its deal with Under Armour.

Find your latest news here at the Hemet & San Jacinto Chronicle

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Subscribe to The Hemet & San Jacinto Chronicle

Popular

More like this
Related

A measure of inflation that is closely tracked by the Federal Reserve increased in April

A key index of U.S. prices ticked higher in April, and consumer spending rebounded, a sign that inflationary pressures in the economy remain high.

Biden says debt default deal ‘very close’ while deadline now set at June 5

President Joe Biden said a deal to resolve the government’s debt ceiling crisis seemed “very close” late Friday, even as the deadline for a potentially catastrophic default was pushed back four days until a week from Monday.

New construction, falling population could combine to end California’s housing crisis

This month Californians worried about the cost of housing were offered the rarest of gifts: a glimmer of hope. New numbers released by the Newsom administration show that California added homes to its housing stock at a faster clip than any time since the Great Recession — 123,350 additional units, or an increase of 0.85%.

White House vows more federal aid to reduce homelessness in 5 cities and California

Five major U.S. cities and the state of California will receive federal help to get unsheltered residents into permanent housing under a new plan launched Thursday as part of the Biden administration’s larger goal to reduce homelessness 25% by 2025.